Indian motorcycle manufacturer Royal Enfield holds the distinction of being the oldest global motorcycle brand in continuous production. In production since 1901, the company is well known for its iconic Royal Enfield Bullet and other single-cylinder motorcycles.
As part of its growth drive, the company was in the midst of expanding its portfolio across the overseas markets. To achieve this, the company was keen to launch multiple variants of their bikes to cater to newer markets. The company was not only exploring bikes in newer styles, it was also keen to launch bikes across different capacities and price points. At the same time, it was looking to launch bikes in niche categories such as electric bikes.
One of the standout characteristics of Royal Enfield bikes is the distinctive engine noise that its ardent fans swear by. However, newer noise regulations such as Euro 4 R41 and ISO 9028 on pass by noise require that each bike manufacturer needs to meet the standard in order to launch their products into the market.
The iconic engine noise of Royal Enfield is one of its Unique Selling Points (USPs). The challenge therefore was to ensure that the signature sound would remain while meeting the required noise standards. The company needed to find a way to record noise levels for each part of the engine even before the manufacturing process started.