Director of Automotive PLM Solutions - IBM Sales & Distribution, Industrial Sector
Presenting: "Innovation in PLM: Beyond Boundaries"
Mr. Robison joined IBM in 1995 and holds an Honours degree in Mechanical Engineering and a Masters degree in Business Administration from Warwick University. Mr. Robison served as an engineer officer in the Royal Navy and also worked for a few years in the defence industry.
In his current role Mr. Robison is responsible for global strategy and direction of IBM's Global Automotive Industry as it relates to the Product Lifecycle Management domain, with specific focus on the Embedded Systems aspects. This includes alignment of capabilities across IBM's Industrial Sector, relationships with partners and leadership of pursuit teams in complex opportunities.











